With resources stretched thin and expertise in a particular area lacking, Cisco was in need of supporting a strategic channel initiative – without a captain. Finocchio Consulting took the helm and launched the program in 60 days. We developed a set of comprehensive assets for the channel audience including internal playbooks, sales accelerator cards, channel partner demand generation campaigns, solution sales templates, etc. Working with a trusted Finocchio Consulting vendor, we created internal win write-ups and customer reference stories. We went the extra mile analyzing multiple customer wins and identifying buying patterns to refine target markets, hone messaging, and uncover emerging market segments. Our content and messaging was well-received; helping the Cisco speaker rank in the top 3 at the partner summit.