Gap Analysis for Solution Marketing

When Finocchio Consulting first engaged with CloudShield, we needed to identify marketing gaps, rank their current state, and determine priority areas. After careful analysis, we made recommendations for each area. Areas included market and product assessment, target market, sales and marketing alignment, systems and databases, strategic marketing plans and propositions, marketing and sales enablement, demand generation and communications channels, and measuring results. By the end of our engagement, 90%+ of the gaps that had been identified were closed or showed vast improvement.

Finocchio Consulting Marketing Services