Finocchio Consulting helped CloudShield (formerly part of SAIC, Leidos, and LookingGlass) create their marketing strategy, programs, content, tools, and metrics. Finocchio Consulting recommended, built, and executed various campaigns and programs.
We wrote, developed, and designed comprehensive sales and marketing materials for the field (sales guides, success stories, value flyers, blog posts, whitepapers, solution presentations, etc.), re-vamped the CloudShield website with new content, functionality, and look/feel within 2 months, conceptualized, launched, and maintained a Cybersecurity Expert Blog with editorial calendar for 1+ years to position the company as a thought leader within their market segment, and acted as the ‘go-to’ marketing partner for CloudShield at every turn.
By the end of our engagement, Finocchio Consulting increased web sessions by 56% and increased users by 97%, had 12 meetings with sales per year (vs. 1 or 2), rolled out 2 major product messaging packages and trainings, orchestrated 12+ digital campaigns with an average open rate of 20% (house list), developed 30+ new collateral and sales enablement tools and assets, and provided nearly 700 new IT security leads to the field.