Finocchio Consulting was asked to help Cisco re-launch and market their Cloud and Managed Services (CMSP) program for cloud providers and resellers. New messaging needed to be crafted, based on research that we conducted, that was more compelling and relevant to partners. Campaigns were designed to engage partners with simplified and easier to understand program benefits. We created several essential assets including an infographic, program overview presentation, and partner program portal that helped reinforce new messages to partners throughout their digital journey.
Partner Program Launch and Marketing