Cisco was in need of a plan and positioning to get their healthcare collaboration solution out to market. Finocchio Consulting developed a go-to-market action plan, easy to digest messaging the field could absorb, just the right sales assets such as a “battlecard”, and an internal digital community used as the “one-stop-shop” for all content related to this solution. Finocchio Consulting was able to review existing messaging and hone it based on industry challenges to develop persona-based messaging. A portfolio of assets continues to be updated to support the sales motion including a business presentation, solution overview, at-a-glance, datasheet, and more.
Go-to-Market Action Plan