Finocchio Consulting has helped many clients improve their effectiveness with different channel routes to market. We work with clients to understand their solution and market opportunity while considering their existing and future distribution strategy. Even when the channel isn’t necessarily in a company’s DNA, we look for the areas of opportunity to educate internally and make an impact externally with channel partners. Working with channels is not a mystery and Finocchio Consulting helps apply a simplistic yet effective approach to doing business with channels. Addressing the basics such as defining the partner business proposition and putting programs in place to make selling and servicing a solution profitable to a partner is key. Going back to this model of going to market with channel partners can be as simple or complex as you make it. We apply this approach but tailor it to each of our clients while considering the infrastructure and processes needed along the way.