Buyer Intelligence for Sales Enablement

Cisco needed to help their sales field understand who to target when launching the Cisco Patient Connect solution. Finocchio Consulting analyzed the market and created a summary of messages for 4 key hospital decision-makers (CIO, CMIO, CNO, and CXO). This strategic content piece included background information about each buyer, highlighted 3 key care-abouts with probing questions, and linked buyer concerns to Cisco Patient Connect benefits and potential outcomes. This was all done with a focus on addressing the patient experience imperative.

Hospital C-Suite Reporting Overview

Finocchio Consulting Buyer Intelligence

Chief Information Officer Messaging

Finocchio Consulting Buyer Intelligence

Chief Nursing Officer Messaging

Finocchio Consulting Buyer Intelligence

Chief Medical Information Officer Messaging

Finocchio Consulting Buyer Intelligence