Cisco needed to help their sales field understand who to target when launching the Cisco Patient Connect solution. Finocchio Consulting analyzed the market and created a summary of messages for 4 key hospital decision-makers (CIO, CMIO, CNO, and CXO). This strategic content piece included background information about each buyer, highlighted 3 key care-abouts with probing questions, and linked buyer concerns to Cisco Patient Connect benefits and potential outcomes. This was all done with a focus on addressing the patient experience imperative.
Buyer Intelligence for Sales Enablement
Hospital C-Suite Reporting Overview
Chief Information Officer Messaging
Chief Nursing Officer Messaging
Chief Medical Information Officer Messaging