We know these
waters well

Together, we can steer a course for success.

Marketing & Channel Help is Here

We can help you navigate through the chaos

At Finocchio Consulting we can help you achieve your marketing and channel objectives. We listen closely, make a plan, then get to work. Whether you need a strategy or full execution, we’ll work with you to ease your mind, reach your goals, and create a bit of sanity.

Any of these situations sound familiar?

  • My team is stretched too thin, but I still need a marketing plan and content developed.
  • How can I launch this program by end of quarter? And how do we sustain it?
  • We just merged with another company and need help with the integration.
  • Our solutions team seems to focus primarily on end-users. We need channel expertise and channel-ready content, yesterday!

Marketing Dynamos

We bring our A-game.

 

We’re passionate about great marketing. Our clients love us not only for our strategic thinking and skills, but for our attention to detail and positive energy that come standard with every engagement. No project is too big or too small.

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STRATEGY THROUGH EXECUTION

Corporate and field initiatives, marketing and communication plans, program and campaign development, buyer intelligence, positioning, messaging

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GO-TO-MARKET

Product and program launches, nurturing programs, acquisition integration, route-to-market/channel development, sales enablement, campaign management, measurements for success

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CONTENT AND COMMUNICATIONS

Storytelling and messaging, asset development, content marketing, web presence, presentations, videos, infographics, playbooks, solution guides, emails, social, case studies, blogging

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EVENTS

Overall program development & management, logistics support, webinars, advisory boards, roadshows, user conferences, corporate events, executive mixers

Channel Enthusiasts

Enhance your Channel success

 

We understand channels and know how to optimize them for your business. Our experts can collaboratively develop the right mix of partner programs, tools, and direction to achieve the results you want.

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ECOSYSTEMS

Partner-specific business and marketing planning, defining partner value proposition, program frameworks, scaling strategies, leveraging distribution, and optimizing channel business operations

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GO-TO-MARKET

Channel strategies, partner engagement, channel communications, enablement programs, marketing to/with/through tools, services integration, channel launches, measurements for success

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ENABLEMENT AND COMMUNICATIONS

Capability assessment, value proposition development, channel-ready content development, channel playbooks, certification/specialization programs

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EVENTS

Overall program development & management, partner training roadshows, webinars, channel advisory boards, partner-specific workshops, feedback forums